
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to SMB through enterprise teams automating workflows and deploying AI agents without code.
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to Zapier's funnel.
Designed to convert YouTube viewers into qualified leads for Zapier.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive a lot more Zapier signups, AI strategy session bookings, and enterprise pipeline via content.
YouTube has a steep learning curve, and the funnel layer that actually CONVERTS viewers into Zapier Agents trials and AI Leaders Lab registrations is its own separate beast — totally different muscle from posting LinkedIn essays and guesting on other creators' channels.
I'm guessing you don't have heaps of extra time to script, shoot, edit, package, and follow-up on YouTube content — between running a ~776-person, ~$200M-revenue AI orchestration company, hosting Agents of Scale, running free AI strategy sessions for Fortune 100 leadership teams, shipping the AI fluency hiring rubric, and keeping 70K+ LinkedIn followers fed with daily operator content.
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of qualified Zapier signups and drive more enterprise pipeline for Zapier.
This morning Wade, I was looking through your @WadeFoster channel side by side with zapier.com and what stood out is the gap between the two. You're the co-founder who bootstrapped Zapier from a Startup Weekend hackathon in Columbia, Missouri (YC S12, 2012) into the most connected AI orchestration platform on earth — 8,000+ app integrations, Zapier Agents, MCP integrations, enterprise AI governance, 3M+ business customers, and a secondary-market valuation north of $5B while staying profitable since day one. You open-sourced an AI fluency hiring rubric that Fortune 100 CIOs are copying. You host Agents of Scale — C-suite AI transformation interviews that are audio-first and never touch YouTube. You told Chris Savage you'd "marry YouTube" over Instagram and TikTok. Your LinkedIn is one of the most active CEO feeds in B2B SaaS — email-triage demos, "Super IC" thesis, hackathon playbooks, org-wide AI adoption frameworks. But your personal YouTube channel has zero uploads. Not underperforming — literally zero. Meanwhile guest spots on other channels prove the demand: 10.6K views on "Zapier's CEO shares his personal AI stack" (How I AI), 6.8K views on "AI Agents, Clearly Explained in 40 Minutes" (Peter Yang), 20.3K on the Startup Grind origin story. Every one of those views accrues to someone else's channel, not yours. Lenny Rachitsky, Peter Yang, and the How I AI network are winning the "CEO explains AI agents" lane — none of them built the platform connecting 8,000 apps, but they're capturing the executive searching "how do I deploy AI agents across my org." Your LinkedIn essays, podcast interviews, and AI strategy session frameworks already exist. They just need a YouTube system that compounds into owned audience and Zapier pipeline.
Simply put, we want to help you launch the personal YouTube channel that finally matches the authority of the person who built AI orchestration for 3M+ businesses.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
The brand-defining meta-video. Acknowledge the authority vs. distribution gap honestly — 70K LinkedIn, 10K-view guest spots, empty owned channel — and lay out the 12-week plan to wire YouTube into Zapier pipeline.
Top of The FunnelPackage your open-sourced hiring framework as a searchable YouTube asset. Every CHRO and VP of Engineering searching "AI fluency hiring" should land on Wade Foster, not a generic HR blog.
Top of The FunnelOwn the topic you already nailed on Peter Yang's channel (6.8K views there). Same clarity, your channel, CTA into the lead magnet and a Zapier Agents walkthrough.
Top of The FunnelRepackage the How I AI episode (10.6K views on their channel) as an owned asset. Show the actual tools, the actual prompts, the actual time savings — then route to Zapier Agents.
Middle of The FunnelRefresh the Startup Grind narrative (20.3K views) with 2026 AI-orchestration context. Evergreen TOF that captures "bootstrap SaaS founder" and "workflow automation history" search intent.
Top of The FunnelPull the best C-suite transformation stories from Agents of Scale into YouTube-native clips and compilations. Audio-only podcast reach becomes searchable video assets.
Middle of The FunnelDeep-dive on Model Context Protocol and Zapier's positioning as the orchestration layer. MOF content for technical buyers evaluating agent platforms.
Middle of The FunnelScreen-share BOF walkthrough — connect apps, deploy an agent, set human-in-the-loop controls. Every ops leader considering Zapier Agents needs to see this before booking a strategy session.
Bottom of The FunnelReal customer outcome — workflows automated, hours saved, governance maintained. Anonymized if needed but specific numbers. Drives immediate "we need this" intent from enterprise buyers.
Bottom of The FunnelPackage your LinkedIn thesis as a standalone MOF video. Operators and team leads searching "AI productivity framework" find Wade, not a productivity guru with no platform behind them.
Middle of The FunnelAddress the #1 enterprise objection before the sales call. Show Zapier's governance controls in action — the thing generic AI agent demos never cover.
Middle of The FunnelClosing-call video. Walk through what your free AI strategy sessions for leadership teams actually cover, show a anonymized outcome, direct to book.
Bottom of The FunnelWhat clients are saying
Featured wins

I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
Package what you already teach on LinkedIn — the AI fluency rubric, email-triage demos, hiring frameworks, hackathon playbooks — as searchable YouTube entry points. Every VP of Ops and CIO Googling "how to get my team AI fluent" should find Wade Foster first, not a generic consultant.
Turn your guest-spot content into owned assets. "Personal AI stack," "AI agents clearly explained," MCP integrations, human-in-the-loop controls — the exact topics pulling 6K–10K views on Peter Yang and How I AI, but routed to your channel with CTAs into Zapier Agents trials.
Screen-share the actual platform — Zapier Agents setup, 8,000-app connections, enterprise AI governance, workflow templates. Show what "the most connected AI orchestration platform" looks like in practice. Enterprise buyers need to SEE the product, not read another "we're an AI platform" headline.
Sit down with C-suite leaders running AI transformation on Zapier — before/after workflow maps, agent deployment timelines, ROI on automation. Bottom-of-funnel proof that pre-empts "does Zapier actually work for an org our size" and drives AI strategy session bookings. Your Agents of Scale podcast already has the relationships; they need YouTube-native packaging.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward booking a free AI strategy session or starting a Zapier trial -> close the deal.
Your Unique Lead Magnet
Most B2B CEOs have the credibility — LinkedIn followers, podcast appearances, conference keynotes — but no YouTube infrastructure to convert that authority into owned audience and product pipeline. This blueprint is the exact 12-week framework for operators like Wade Foster: four content buckets (AI fluency playbooks, agent deep-dives, product walkthroughs, case study interviews), a funnel architecture that routes every video through a lead magnet into strategy sessions or trials, and a repackaging system that turns existing LinkedIn essays and podcast content into searchable YouTube assets. Whether you're running an AI orchestration platform or any B2B SaaS company, this guide shows how to stop leaking views to guest channels and start compounding on YouTube.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: Why The Zapier Co-Founder Has Zero YouTube Uploads (And What To Do About It) Introduction: Clear Offer: This video explains why one of the most credible voices in AI orchestration — the co-founder of a $5B-valuation platform with 3M+ customers — has an empty personal YouTube channel, and lays out the exact 12-week system to fix it. Relate to Viewer: If you're a B2B founder, CEO, or operator who's been told you "should be on YouTube" but you're already posting on LinkedIn, guesting on podcasts, and running a company with 776 people — this video is for you. Because the gap isn't effort. It's infrastructure. Social Proof: I'm Wade Foster, co-founder and CEO of Zapier. We connect 8,000+ apps, power AI agent orchestration for millions of businesses, and I've been posting daily on LinkedIn to 70,000+ followers. My guest appearances on other YouTube channels pull 6K to 20K views. My own channel? Zero uploads. Open Loop: By the end of this video, you'll understand exactly why that gap exists for operators at my scale, what it's costing in owned audience and pipeline, and the four content buckets we're building to fix it in 12 weeks. Quick Story: Last month I did an episode on How I AI — walked through my personal AI stack, email triage, daily workflows. It pulled 10,600 views. Great episode. Except every one of those views lives on Lenny's network, not mine. Same story with Peter Yang — "AI Agents, Clearly Explained" hit 6,800 views on his channel. Startup Grind's Zapier origin story? 20,300 views. On their channel. I'm not complaining about the guest spots — they're valuable. But here's what nobody talks about when you're a CEO with real authority: borrowed audience doesn't compound. LinkedIn posts disappear in 48 hours. Podcast episodes are audio-first and invisible to YouTube search. Guest spots build someone else's channel. And when a VP of Ops Googles "how to deploy AI agents across my company," they find Peter Yang or Lenny — not the person who literally built the platform. That's not a content problem. That's a distribution architecture problem. And it's fixable. Point 1: Authority Without Infrastructure Is Leaking Pipeline Why this matters: You already have the credibility. 70K LinkedIn followers, an open-sourced AI fluency rubric Fortune 100 CIOs copy, a podcast interviewing C-suite leaders, guest spots proving 10K+ view demand. None of it compounds on a platform you own. What to focus on: Every LinkedIn essay, podcast interview, and conference talk you do is raw material. The missing piece is a YouTube system that repackages it into searchable, evergreen assets with CTAs into Zapier trials and AI strategy sessions. A simple explanation: You're publishing chapters of a book but never binding them into a library. YouTube is the library. Right now it doesn't exist. CTA to Lead Magnet (30% Through The Video): If you want the exact framework we use to evaluate whether a CEO's content is ready for YouTube — and the 12-week rollout plan — download the free AI Orchestration Content Blueprint in the description. It's the same system we're building for Zapier's own thought leadership pipeline. Point 2: The Four Content Buckets That Convert Executive Authority Why this matters: Random uploads won't work at this level. You need a structured system: TOF playbooks that capture search intent, MOF deep-dives on agents and MCP, BOF product walkthroughs, and case study interviews that pre-empt enterprise objections. What to focus on: Bucket one — AI fluency and org-wide adoption (your rubric, hiring frameworks, hackathon playbooks). Bucket two — AI agents and workflow orchestration (the topics already pulling 6K–10K on guest spots). Bucket three — inside Zapier product demos. Bucket four — C-suite case studies from Agents of Scale relationships. A simple explanation: Four buckets, twelve weeks, one funnel. Every video routes to a lead magnet, every lead magnet routes to a strategy session or trial. Point 3: Why "I'll Get To YouTube Eventually" Has A Real Cost Why this matters: Every month without owned YouTube is another month where Lenny, Peter Yang, and the How I AI network capture the executive searching for AI agent guidance — with your ideas, on their channels. What to focus on: The guest spots prove demand. 10.6K on AI stack demos. 6.8K on agent explainers. 20.3K on the origin story. That demand exists. It's just not yours yet. A simple explanation: You told Chris Savage you'd "marry YouTube." The wedding hasn't happened. Every week you wait, someone else walks down the aisle with your content. CTA to Service (70% Through The Video): If you're a CEO or operator who recognizes this gap in your own content system — or you're ready to see what a done-for-you YouTube pipeline looks like for Zapier — book a free AI strategy session. Link's in the description. No pitch, just a clear look at whether this 12-week system fits your situation.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
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Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for Zapier.